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If the above question has you scratching your head and mumbling 'erm...not a lot, really, what is the ABTA again?' then relax, you're not alone. The Association of British Travel Agents, or ABTA, is not the most glamorous or attention-grabbing organisation in the UK, after all.

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Date: 19/11/2012

What Does ABTA Mean to You?

If the above question has you scratching your head and mumbling 'erm...not a lot, really, what is the ABTA again?' then relax, you're not alone. The Association of British Travel Agents, or ABTA, is not the most glamorous or attention-grabbing organisation in the UK, after all. ABTA has yet to see its members scaling tall buildings while dressed as superheroes, like Fathers for Justice, or alert the UK as to the best places in the country to enjoy a perfectly-served pint, in the manner of CAMRA - the Campaign for Real Ale, but it has quietly been going about its business for over 60 years. The association works to provide a safety net for those booking holidays and travel. Those who book with ABTA-affiliated travel agencies know that they will have financial protection should anything go wrong and a professional body to address any concerns or complaints to.

Travel With Confidence

In a financial climate where tales of travel businesses 'going under' abound and where the media publish horror stories about customers losing thousands of pounds and their annual family holiday, when the firm they have booked with goes bust, it is not hard to see why many people are now cautious about booking their breaks. But by choosing an ABTA-affiliated travel agent such as Travel Republic, customers can relax in the knowledge that they are not going to be left high and dry. ABTA members are, quite simply, the best at travel, as they must abide by ABTA's rigorous Code of Conduct when it comes to clear pricing and providing a quality travel experience. ABTA members may not mislead customers in any way when it comes to either pricing, the nature of accommodation or any other element of their holiday. In the event of any complaints, those booking with ABTA-affiliated travel agents have a much-needed course of redress and ABTA will take any issues on board and find a satisfactory way to resolve the problem.

With so much uncertainty in today's financial world, the work of ABTA is perhaps more important now than ever before. By booking through travel companies that are ABTA-affiliated, customers know that they are dealing with a reputable company. So next time you are browsing for a break, look for those four little letters before you book that 'bargain' getaway; it may make all the difference.

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