Go Team GB, Insurefor is cheering you on all the way!
Perhaps the run to Rio is not entirely about selflessness, however, as there is plenty going on in this great seaside city, which offers 80 kilometres of beaches.
Warmth and fun
One of the most popular places to visit in the southern hemisphere, Rio de Janeiro is famous for its beaches, its caipirinha cocktails and its landscapes. Then there is the music - many come to bossa nova the warm, tropical night away. Nearly six million people live in the city and it is home to the largest number of Portuguese people outside Portugal's capital, Lisbon.
Rio is a stunning metropolis, with its seafront and the iconic Copacabana and Ipanema beaches. In 2012, CNN named Ipanema the number one city beach in the world. The city is framed by its visually dramatic mountains, the Two Brothers, Sugarloaf and Corcovado. In 1961 the Tijuca National Park, or Parque Nacional da Tijuca, came into existence and is the biggest urban forest surrounded by city development in the world. As an urban forest, it is ranked number two internationally.
Attractions from every angle
Rio itself is the biggest tourist attraction in Brazil, hosting nearly three million visitors a year. It is known for its fun-loving atmosphere, helped enormously by holding the world's largest party each year.
Rio's carnival started in 1723; therefore, there have been almost three centuries to get the formula right. It is known internationally for the floats in its colourful parade, participation by representatives of the samba dancing schools, music and general revelry. In addition, there are balls and street festivals taking place throughout the city in what is one of the world's biggest celebrations.
For those in Rio to cheer on Team GB, the Olympics is probably enough of a carnival in itself; however, there other attractions should the beaches, the weather and the astounding beauty of the place not be enough.
The Maracanã Stadium is the where the Olympic opening ceremony took place and where the closing ceremony will be held. It holds a special significance for football fans, as it was built to host the 1950 World Cup. For the final game of the 1950 World Cup, the stadium held nearly 200,000 people.
Christ the Redeemer is one of the symbols of Rio - a gigantic art deco statue of Jesus Christ situated on Mount Corcovado. Completed in 1931, the statue is 98 feet tall and its outstretched arms span 92 feet. It is the largest art deco statue in the world and one of the city's great landmarks.
Drink to success
Exploring can make you thirsty, so it is good that Rio can offer the delightful caipirinha. Brazil's national cocktail is a delicious blend of lime, crushed ice, sugar and the spirit cachaça. Not so well known outside Brazil, cachaça is a distilled beverage made from fermented sugarcane juice and the most popular in the country. A caipirinha is definitely the drink to sip while watching someone exert themselves over hurdles or throwing the shot put. Those lucky enough to be in Rio for the Olympics will see it being consumed everywhere, sometimes from a glass but often from a coconut.
Watch some world-class athletes, stroll along a world-class beach and sip a renowned cocktail - this all adds up to a wonderful way to express support for Team GB.